Andrea Coleman

Riders for Health

Andrea Coleman co-founded Riders for Health with her husband, Barry Coleman, and motorcycle-racer Randy Mamola in 1989, following four years of successful fundraising with Mamola in the field of motorcycle sport. As an ex motorcycle-racer and operations director for Team Castrol-Herron, Andrea used her experience and knowledge of the motorcycling community to devise an innovative fundraising strategy to support the development of Riders’ field programs. Fundraising methods included the creation of a helmet-parking bus, racing memorabilia auctions and large-scale participatory events to build the unrestricted funding necessary for the organization’s survival and development. Andrea guided the financial and funding development of Riders and it was awarded ‘Charity of the Year’ by Charity Finance Magazine for 2001. In 2002 Riders won funding in the World Bank Development Marketplace competition and in 2004 Andrea won the Sage business award, in partnership with the Daily Telegraph, for business leader of the year. Andrea’s creative input and people-focused approach has been integral to the development of the field programs and she continues to work closely with Barry and the operations team to oversee the programs. In 2004, Andrea (CEO – Finance) and Barry (CEO – Operations) were inducted into the Schwab Foundation for Social Entrepreneurship. In 2006 they were also recipients of a Skoll Award for Social Entrepreneurship.